
>Integrated Real Estate >Outsourced Real Estate
Dawson uses an integrated comprehensive services model and offers clients and partners
sustainable business plan-based solutions to the problems and complexities inherent
in Development Management, Property Management, Construction Management, and Facilities
Management.
Dawson draws on its wealth of experiences across the real estate spectrum to create
value for domestic and international assets throughout the entire lifecycle of the
asset (Design, Finance, Development, Operations and Management). After more than
half a century of real estate development and services experience, Dawson has determined
that there is a synergistic value created when the management activities of all
of these phases of the lifecycle of the asset occur in an integrated and strategic
manner with prudence and foresight.
Throughout the asset life cycle, Dawson’s unique
approach is to operate from a customized business plan for the asset, utilizing
benchmarks and metrics from comparable assets, applying industry standards, employing
standard as well as proprietary tools and criteria. The objective of the business
plan is to evaluate the current performance and identify opportunities for performance
enhancement across multiple criteria.
Dawson has built its real estate solutions practice around a business planning approach
that is relatively commonplace across most industries, but rarely used in the real
estate community. Under Dawson’s technical leadership, the Company approaches each
assignment with a keen focus on the entire lifecycle of the asset, the objectives
of the investors and the market realities of its surroundings.
The business planning
process begins with a thorough assessment of the asset’s physical condition, historical
and projected financial performance and the market needs of the surrounding area.
From there, Dawson compiles a “Statement of Opportunity” (or “SOO”) that outlines
the optimal results for the asset in its current lifecycle phase.
Introduction to the Dawson Dashboard:
After the business planning process, when the project is in execution mode, the
Company will utilize Dawson’s proprietary and customized “Dashboard” methodology
and tools. The Dashboard is a software solution that links information across databases
and provides management with real time data on the progress of the project or performance
of the asset versus the objectives laid out in the business plan.
The Dashboard
also allows management to, on an ad-hoc basis, experiment with changing the different
parameters of the project and receive answers to “what if” scenario analysis questions.
It allows owners to answer questions from institutional investors about the performance
of an asset and communicate information in a variety of ways, including on an iPad
or similar device.